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Working with Medical Society Management has allowed me to step into the world of international medical conferences and healthcare organizations, creating designs that extend far beyond a single graphic or campaign. Through this collaboration, I’ve learned how important consistency becomes when a brand needs to exist across large-scale events, publications, digital campaigns, and physical spaces.
One of the projects I’ve been most involved with is the 2025 International Society of Hair Restoration Surgery (ISHRS) Annual Congress, where I developed and designed materials spanning from trade show booths, signage systems, presentation templates, and branded merchandise to social media campaigns, advertisements, and printed collateral. I also designed the official 2025 ISHRS Member Directory, organizing extensive content into a publication intended to feel polished, clear, and elevated.
What I enjoy most about these projects is the challenge of creating visual systems that remain cohesive across so many different touchpoints, while ensuring each experience feels intentional for attendees, members, and organizations.
Currently, I continue supporting the creative development of future international events, including the 2026 ISHRS Annual Congress and the 2027 American Academy of Cosmetic Surgery Annual Congress, helping shape branding systems designed to evolve and grow over time.