At Beholde, I worked at the intersection of design, marketing strategy, and execution—bringing brands to life across both physical and digital touchpoints. My work ranged from large-scale applications like car wraps to detailed stationery systems and responsive web design, always ensuring every piece felt cohesive, intentional, and true to the client’s identity. I collaborated closely with strategists, marketers, and clients to translate vision into visuals that were not only compelling, but practical and aligned with business goals.
What defined my time at Beholde was consistency and care. Every design decision was grounded in brand guidelines, audience insight, and the broader marketing strategy, whether I was developing campaign assets, refining brand systems, or supporting ongoing client needs. I focused on maintaining visual integrity across channels while adapting designs to perform in real-world contexts—helping clients show up clearly, confidently, and cohesively wherever their brand lived.